The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ as they are riding the peak of mobile and online shopping. Actually, these disruptive systems are set to create revolution in the retail sector. Amongst all these new tech competitor pricing tendencies, image recognition provides been mapped out because the emerging technology which has the potential to generate the highest effect on sales.
With image acknowledgement technology mobile apps, systems and other software can identify customers from their facial features. Actually, this technology may also be used to identify different objects predicated on their features. As a result the entire globe has turned into a shop windows for the purchasers where they are able to find direct link from the pictures of products published on a billboard or in mags acquiring them to the online site or physical location of a retailer. Consumers can have more personal experience with this technology since it allows systems and software program to react to an individual. This allows the buyers to get and also scan their desired items very easily and quickly, which, help bridge the gap between on the web stores and physical stores. The technology allows the devices and/ or website to become intuitive and they react within an engaging way with the consumers. Actually, image recognition technology has the potential to be an authentic driving power for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to create visual searches for the particular products they select at their devices. They are able to enjoy a fully individualized mobile or on-line retail experience while sitting in front of a device. This image recognition technology actually makes it easier for cellular and online buyers to experience and interact with products. And all these can be done simply by scanning the picture on their smartphone or tablet. Numerous brands are already by using this technology for his or her online and mobile consumers to make product searching even more interactive and faster. In general, most of such apps allow buyers to snap an image of the merchandise and search the e-commerce/ m-commerce listing so when the photo matches a similar product, the effect is produced to the consumers.
With such technologies suppliers now have enormous opportunities; nevertheless, the advantages of these systems are however to be realized totally. Based on the recent market styles the experts possess opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales too will be considerable up, because of these technologies. Image acknowledgement technology also makes online transactions safer by enhancing the security perspective of online or mobile payme.